OUR STORY
Built by a beauty business owner
for beauty business owners.
ELONA wasn't born in a boardroom.
It was built behind the chair, between clients, late at night—while trying to figure out why a "busy" business still felt financially unclear.
I didn't struggle because I lacked talent or work ethic.
I struggled because I couldn't see my business.
Revenue looked good on the surface.
But I didn't know what was actually profitable.
I didn't know what to raise prices on.
I didn't know where money was leaking.
And none of the tools spoke our language.
So I built the one I couldn't find.
Audrie
Founder & CEO
THE FOUNDER
From artist → owner → CEO.
I've spent over 20 years in the beauty industry—first as a service provider, then as a studio owner leading a multi-artist team.
I was excellent at the craft.
But running the business? That was guesswork.
Spreadsheets felt overwhelming. Accounting software felt cold and disconnected from how beauty businesses actually operate. And every "solution" assumed I wanted to become an accountant.
I didn't.
I wanted clarity. Confidence. And decisions backed by real numbers.
So I built ELONA—the financial clarity operating system I wish existed when I was trying to grow, stabilize, and lead without burning out.
Not theory. Not templates. Lived experience—turned into software.
WHAT WE BELIEVE
Our Mission & Vision
Our Mission
To give beauty professionals real financial clarity—so they can build profitable, sustainable businesses without overwhelm, confusion, or guesswork.
Our Vision
A world where beauty professionals stay in their zone of genius—while their business runs clearly, confidently, and profitably in the background.
Our Core Values
Built with Empathy
This was created by someone who's lived the pressure, the stress, and the responsibility of running a beauty business. Every feature exists for a reason.
Clarity Over Complexity
No jargon. No unnecessary reports. Just the numbers that actually matter—presented in a way that makes decisions easier.
Community-Led Growth
We don't build in isolation. Our users help shape ELONA through real feedback, real use, and real needs.
WHY ELONA
What makes it different
Designed specifically for beauty businesses
Not a generic finance tool retrofitted for salons and studios—ELONA was built from day one for beauty professionals.
No accounting background required
We turn complex financial data into simple, actionable insights you can actually use.
A true CEO dashboard
Know what's working, what's not, and what to do next—without digging through spreadsheets or guessing.